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Digital Media & Marketing B.A.
For years, art and design students have made names for themselves in the business world—and through this new interdisciplinary major from Art+Design and the School of Business, you will learn how you can turn your own vision into reality. The fundamentals of design and principles of marketing will help form a solid foundation in the emerging field of digital media.
Programs Details
Digital Media & Marketing
Bachelor of Arts
Quick Facts
Level
Undergraduate
Location
La Sierra Campus
Accreditation
WASC
- Curriculum Sheet
Description:
As careers in art and business continue to evolve, students in the Digital Media and Marketing program will be well-equipped to adapt and thrive alongside the growing world of digital marketing and social media. As Digital Media majors, students will gain hands-on experience from industry professionals and explore this exciting new field alongside their peers.
Career Outlook
16% Job Market Growth
$83,240 Median Salary
Very Diverse
Overall employment of web developers and digital designers is projected to grow 16 percent from 2022 to 2032, much faster than the average for all occupations.
The median annual wage for web and digital interface designers was $83,240 in May 2022. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. The lowest 10 percent earned less than $43,100, and the highest 10 percent earned more than $166,180.
The median annual wage for web developers was $78,580 in May 2022. The lowest 10 percent earned less than $40,460, and the highest 10 percent earned more than $144,690.
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Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Web Developers and Digital Designers,at https://www.bls.gov/ooh/computer-and-information-technology/web-developers.htm (visited October 05, 2023).
