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Communication
Communication is a diverse academic discipline. Originating from the Aristotelian tradition which stressed oral communication skills, most current Communication programs offer much more-the development of written communication skills, studies in Media, Organizational Communication, Interpersonal Communication, Journalism, Public Relations, analysis of Media Effects, Popular Culture, and Rhetoric. La Sierra University’s Communication faculty recognize that communication, on both the personal and social levels, is the foundation of human interaction.
Questions about the Communication program?
Programs Offered
Strategic Communication
Bachelor of Arts
Quick Facts
Level
Undergraduate
Location
La Sierra Campus
Accreditation
WASC
- Curriculum Sheet
Description:
Strategic Communication is the study of how organizations and individuals use communication to negotiate their role in society. This emphasis includes the applied and theoretical sides of communication. The subject matter examines Interpersonal, Mass, Organizational and Speech Communication.
Public Relations
Bachelor of Arts
Quick Facts
Level
Undergraduate
Location
La Sierra Campus
Accreditation
WASC
- Curriculum Sheet
Description:
Public Relations involves the study of how organizations utilize responsible behavior and two-way communication in order to influence opinions and behavior of key public (employees, consumers, government, community, media) as well as to respond and adapt to the concerns of those public. The student becomes a professional communicator whose charge is to credibly promote the organization.
Mass Media
Bachelor of Arts
Quick Facts
Level
Undergraduate
Location
La Sierra Campus
Accreditation
WASC
- Curriculum Sheet
Description:
Mass Media examines the processes of mass media through visual and digital media. It includes video production, media criticism, media writing, journalism, media law, history of cinema, movements in film and audience analysis.
Communication
minor
Quick Facts
Level
minor
Location
La Sierra Campus
Duration
28 Units
Accreditation
WASC
- Curriculum Sheet
Description:
A minor typically consists of taking a portion of the classes required for a major in that same subject. To get an idea of what you would be studying, check out the corresponding major. The requirements for your minor will differ by program, so be sure to ask a counselor to know exactly what courses are in store for you.
Choose the remaining 12 upper division communication units in consultation with your advisor. |
Career Outlook
The median annual wage for writers and authors was $73,690 in May 2023. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. The lowest 10 percent earned less than $40,900, and the highest 10 percent earned more than $148,240.
In May 2023, the median annual wages for writers and authors in the top industries in which they worked were as follows:
- Information $77,520
- Professional, scientific, and technical services $70,310
- Educational services; state, local, and private $66,060
- Religious, grantmaking, civic, professional, and similar organizations $61,140
The median annual wage for public relations specialists was $66,750 in May 2023. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. The lowest 10 percent earned less than $38,570, and the highest 10 percent earned more than $126,220.
In May 2023, the median annual wages for public relations specialists in the top industries in which they worked were as follows:
- Government $76,140
- Advertising, public relations, and related services $74,250
- Business, professional, labor, political, and similar organizations $71,860
- Educational services; state, local, and private $62,630
- Healthcare and social assistance $58,390
Program Stats
Our Alumni Work in these Occupations
- Public Relations Specialists4
- Secretaries and Administrative Assistants3
- Public Relations and Fundraising Managers3
- Office Managers and Administrative Supervisors2
- Training and Development Specialists2
- Higher Education Teachers2
- Product and Marketing Specialists2
Our Alumni Work Here
- Loandepot.com, LLC2
- Host Healthcare1
- Loma Linda Filipino SDA Church1
- Opr Communications, Inc.1
- Bloom1
- California League of Conservation Voters1
- Citizen Relations LLC1
Student Learning Outcomes
- Describe the Communication discipline and its central questions.
- Employ communication theories, perspectives, principles, and concepts.
- Create messages appropriate to the audience, purpose, and context.
- Engage in communication inquiry and critically analyze messages.
- Demonstrate communication knowledge and skills to create, enhance and maintain credibility and trust.
- Influence public discourse.
- Effectively gather and analyze data to provide productive communication outcomes.
Partial information in this page was retrieved from Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Writers and Authors and Public Relations Specialists, at https://www.bls.gov/ooh/media-and-communication/writers-and-authors.htm and https://www.bls.gov/ooh/media-and-communication/public-relations-specialists.htm (visited April 17, 2024).