Communication

Communication is a diverse academic discipline. Originating from the Aristotelian tradition which stressed oral communication skills, most current Communication programs offer much more-the development of written communication skills, studies in Media, Organizational Communication, Interpersonal Communication, Journalism, Public Relations, analysis of Media Effects, Popular Culture, and Rhetoric. La Sierra University’s Communication faculty recognize that communication, on both the personal and social levels, is the foundation of human interaction.

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Programs Offered

Strategic Communication
Bachelor of Arts

  • Quick Facts

  • Level

    Undergraduate

  • Location

    La Sierra Campus

  • Accreditation

    WASC

  • Curriculum Sheet

Description:

Strategic Communication is the study of how organizations and individuals use communication to negotiate their role in society. This emphasis includes the applied and theoretical sides of communication. The subject matter examines Interpersonal, Mass, Organizational and Speech Communication.

Public Relations
Bachelor of Arts

  • Quick Facts

  • Level

    Undergraduate

  • Location

    La Sierra Campus

  • Accreditation

    WASC

  • Curriculum Sheet

Description:

Public Relations involves the study of how organizations utilize responsible behavior and two-way communication in order to influence opinions and behavior of key public (employees, consumers, government, community, media) as well as to respond and adapt to the concerns of those public. The student becomes a professional communicator whose charge is to credibly promote the organization.

Mass Media
Bachelor of Arts

  • Quick Facts

  • Level

    Undergraduate

  • Location

    La Sierra Campus

  • Accreditation

    WASC

  • Curriculum Sheet

Description:

Mass Media examines the processes of mass media through visual and digital media. It includes video production, media criticism, media writing, journalism, media law, history of cinema, movements in film and audience analysis.

Communication
minor

  • Quick Facts

  • Level

    minor

  • Location

    La Sierra Campus

  • Duration

    28 Units

  • Accreditation

    WASC

  • Curriculum Sheet

Description:

A minor typically consists of taking a portion of the classes required for a major in that same subject. To get an idea of what you would be studying, check out the corresponding major. The requirements for your minor will differ by program, so be sure to ask a counselor to know exactly what courses are in store for you.

Choose the remaining 12 upper division communication units in consultation with your advisor.

Career Outlook

 


4% Job Market Growth

$73,690 Median Salary

Very Diverse

 

The median annual wage for writers and authors was $73,690 in May 2023. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. The lowest 10 percent earned less than $40,900, and the highest 10 percent earned more than $148,240.

In May 2023, the median annual wages for writers and authors in the top industries in which they worked were as follows:

  • Information $77,520
  • Professional, scientific, and technical services $70,310
  • Educational services; state, local, and private $66,060
  • Religious, grantmaking, civic, professional, and similar organizations $61,140

The median annual wage for public relations specialists was $66,750 in May 2023. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. The lowest 10 percent earned less than $38,570, and the highest 10 percent earned more than $126,220.

In May 2023, the median annual wages for public relations specialists in the top industries in which they worked were as follows:

  • Government $76,140
  • Advertising, public relations, and related services $74,250
  • Business, professional, labor, political, and similar organizations $71,860
  • Educational services; state, local, and private $62,630
  • Healthcare and social assistance $58,390

Program Stats

Our Alumni Work in these Occupations

  • Public Relations Specialists
    4
  • Secretaries and Administrative Assistants
    3
  • Public Relations and Fundraising Managers
    3
  • Office Managers and Administrative Supervisors
    2
  • Training and Development Specialists
    2
  • Higher Education Teachers
    2
  • Product and Marketing Specialists
    2

Our Alumni Work Here

  • Loandepot.com, LLC
    2
  • Host Healthcare
    1
  • Loma Linda Filipino SDA Church
    1
  • Opr Communications, Inc.
    1
  • Bloom
    1
  • California League of Conservation Voters
    1
  • Citizen Relations LLC
    1

Student Learning Outcomes

  1. Describe the Communication discipline and its central questions.
  2. Employ communication theories, perspectives, principles, and concepts.
  3. Create messages appropriate to the audience, purpose, and context.
  4. Engage in communication inquiry and critically analyze messages.
  5. Demonstrate communication knowledge and skills to create, enhance and maintain credibility and trust.
  6. Influence public discourse.
  7. Effectively gather and analyze data to provide productive communication outcomes.

Partial information in this page was retrieved from Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Writers and Authors and Public Relations Specialists, at https://www.bls.gov/ooh/media-and-communication/writers-and-authors.htm and https://www.bls.gov/ooh/media-and-communication/public-relations-specialists.htm (visited April 17, 2024).