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Marketing
Marketing is an essential function of every business in every industry. It deals with the relationship between products and/or services and the consumers in the marketplace which access them. A common assumption is that marketing is the advertising or public relations arm of an organization. While these are certainly included, marketing involves every step in the life cycle of a product or service, including research and development, testing, rollout, promotion, feedback, and more.
Programs Offered
Marketing
Bachelor of Science
Quick Facts
Level
Undergraduate
Location
La Sierra Campus
Duration
69-72 Units
Accreditation
WASC
- Curriculum Sheet
Description:
The Zapara School of Business offers students an engaging experience in the study of marketing. Students who graduate from La Sierra's marketing program are strong candidates for a wide range of well-paying jobs. Many students graduating with degrees in Marketing enter careers in advertising, marketing, promotions, public relations, and sales. Whether you have an interest in research, the excitement of landing a new sales account, or managing the development of a brand, a rewarding career path is waiting for well-motivated and prepared students.
Choose the remaining 12 units from upper division Marketing classes. |
Marketing
Minor
Quick Facts
Level
minor
Location
La Sierra Campus
Duration
28 Units
Accreditation
WASC
- Curriculum Sheet
Description:
A minor typically consists of taking a portion of the classes required for a major in that same subject. To get an idea of what you would be studying, check out the corresponding major. The requirements for your minor will differ by program, so be sure to ask a counselor to know exactly what courses are in store for you.
Marketing
Master of Business Administration
Quick Facts
Level
Graduate
Location
La Sierra Campus
Duration
48 Units
Accreditation
WASC
- Curriculum Sheet - Coming Soon
Description:
The MBA program is designed to educate leaders who will simultaneously create value and make a difference. La Sierra trains students motivated by a commitment to integrity, compassion, and social justice who will use their skills in nongovernmental organizations, corporations, government agencies, church institutions, or community organizations as social entrepreneurs: people who expand economic opportunity and grow wealth in underdeveloped communities by promoting the creation of innovative enterprises that in turn make tangible, positive social change happen. While the School equips students with business skills they can use in any morally appropriate business environment, it concentrates its educational efforts on training them to be social entrepreneurs.
| MKTG631 | Marketing Planning and Strategy | 4 |
| MKTG656 | New Product Development | 4 |
Choose 8 additional MKTG units 538 and above. | ||
|---|---|---|
Career Outlook
23% Job Market Growth
$63,230 Median Salary
Employment of market research analysts is projected to grow 23 percent from 2016 to 2026, much faster than the average for all occupations. Employment growth will be driven by an increased use of data and market research across all industries.
The median annual wage for market research analysts was $63,230 in May 2017. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. The lowest 10 percent earned less than $34,510, and the highest 10 percent earned more than $122,770.
In May 2017, the median annual wages for market research analysts in the top industries in which they worked were as follows:
| Publishing industries (except Internet) | $73,070 |
| Management of companies and enterprises | $72,680 |
| Finance and insurance | $71,190 |
| Wholesale trade | $60,890 |
| Management, scientific, and technical consulting services | $60,800 |
Program Stats
Our Alumni Work in these Occupations
- Product and Marketing Specialists9
- General and Operations Managers9
- C-Suite Executives9
- Business Development and Marketing Managers5
- Higher Education Administrators5
- Sales Managers5
- Office Managers and Administrative Supervisors4
Our Alumni Work Here
- Loma Linda University4
- Stage Marketing3
- Enterprise Holdings, Inc.2
- Enactus2
- August Law Group, P.C.2
- Adventist Health2
- EPICYCLE LIMITED2
Student Learning Outcomes
Demonstrate understanding of key issues and the acquisition of key skills related to:
- accounting
- business ethics
- finance
- management
- marketing
- quantitative business tools
- the economic environment of business
- the international environment of business
- the legal environment of business
- the social environment of business
Integrate understandings of and skills related to functional business areas and relevant environmental contexts in the course of strategic business decision making.
Related Programs
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Partial information in this page was retrieved from Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Market Research Analysts, at https://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm (visited October 29, 2018).
