Digital Media in Design & Communication B.A.

In this exciting interdisciplinary program you will learn the skills necessary for success in the emerging field of digital media, ranging from critical communication to real-world design applications. Learn the fundamentals of design and communication from creative professionals and hone your critique and craftsmanship skills with your peers.

Programs Details

Digital Media in Design & Communication
Bachelor of Arts

  • Quick Facts

  • Level

    Undergraduate

  • Location

    La Sierra Campus

  • Duration

    76 Units/4 Years

  • Accreditation

    WASC

    Curriculum Sheet

Description:

When design and communication meet, the possibilities are endless. Students studying this major from the Departments of Art+Design and Communication will not only be prepared for entry-level positions in digital media, but will receive the necessary tools to adapt and thrive in this ever-changing field.

COMM 244 Interpersonal 4
COMM 315 Public Relations 4
COMM 324 Small Group Communication 4
COMM 328 Persuasion 4
COMM 338 Advanced News Writing 4
COMM 365 Organizational Communication 4
COMM 429 Public Relations Case Studies 4
COMM 477 Intercultural Communication 4
COMM 494 Internship 4

Career Outlook

 


7% Job Market Growth

$62,810 Median Salary

Very Diverse

 

Employment of public relations specialists is projected to grow 7 percent from 2019 to 2029, faster than the average for all occupations. The need for organizations to maintain their public image will continue to drive employment growth. Candidates can expect strong competition for jobs at advertising and public relations firms and organizations with large media exposure.

The median annual wage for public relations specialists was $62,810 in May 2020. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. The lowest 10 percent earned less than $35,350, and the highest 10 percent earned more than $118,210.

Partial information in this page was retrieved from Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Public Relations Specialists, at https://www.bls.gov/ooh/media-and-communication/public-relations-specialists.htm (visited May 04, 2021).